Hidden Gems Program

The City of La Mesa has worked diligently on the Dine.Shop.Explore campaign to promote its diverse and unique business base. This brand highlights La Mesa’s dining and shopping experience through marketing and outreach efforts, the use of social media, a new Business Resource Guide, and other events and promotions.

The “Hidden Gems” logo is an important feature of the Dine.Shop.Explore brand as it represents the many restaurants, retail shops, and businesses in our community that have become true treasures over time. To help promote our Hidden Gems, the City of La Mesa is offering local businesses the opportunity to use the logo at no cost. By signing and returning the Usage Request Form, a business agrees to abide by the City Policy & Procedures for usage of the logo. Upon receipt of completed form, a business will be permitted to add the Hidden Gems logo to stationery, business cards, website, and other marketing materials.

La Mesa Hidden Gems Logo Standards and Usage Guidelines 

Usage Request Form



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